Shea Moisture – Spread The Word

For generations, Afro-textured hair has been a crucial aspect of Black culture and identity, serving as a symbol of strength, heritage, and individuality. Yet its language has frequently been excluded or misrepresented in popular culture, leading to feelings of alienation and invisibility among those who proudly wear their natural curls and coils.

Spread the Word fills the gap; by creating a comprehensive collection of terms, definitions, and descriptions explained by real people where they're already searching — a human dictionary, in the feed. By empowering a generation with the right words and representation, the campaign paves the way for a more inclusive narrative that will persistently inspire and influence future generations.