Sebastinella Dunne
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Radox – London Marathon

Radox owned the city, positioning its products as essential recovery tools in a runner's journey: the emotional reward after the physical effort. Building an ownable system that boosts runners and supporters before, during and after the race: monochrome grit meets electric Radox green—with a strike-through marking the moment Radox enters.

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Every execution was rooted in real runner insights from social, making the work impossible to miss. 140+ OOH across London, Underground takeovers, wrapped Black Cabs and a painted mural on the route.

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Instagram activity increased by +356.7% across the campaign period, creating high visibility for a brand that had been quiet for several years.

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