Persil – Mural

Murals are a gust of fresh air in cities full of corporate advertising, so for Persil's Arsenal partnership, we made something worthy of the wall. Saka as the hero, his performance on the pitch matched to Persil's off it: first-time stain removal. Connecting functionality with sporting passion to land one clear message.

The mural left a mark on social before the final marks were made on the wall.