Colman's – Hot & English

English mustard means hot, and Colman's has owned that fiery kick since 1814. Hot & English brings it to life with playful, tongue-in-cheek flair. The key visual made Colman's the natural partner to a sausage; the social runs on cultural references and humour; the radio ad is voiced from a sausage's perspective, craving to be smothered in the stuff.

When a last-minute Mail on Sunday slot came up around the Euros final, we adapted the key visual to work win or lose, done before the 90th-minute whistle.