Blood Class – Virgin Trains

Just 4% of the population are Blood Donors, claiming lack of time and convenience as reasons not to donate. With mobile donations units being scrapped due to lack of uptake, it’s time to find a solution that fits into peoples everyday lives. With an average train commute of 1-2 hours – it’s time to turn UK workers commute times into something life changing.



Introducing Virgin ‘Blood Class’ – an on-the-go blood donation service on long-haul Virgin Trains. As the No.1 long-haul train provider in the UK, Virgin can utilise commuter’s travel time by placing specially designed donation carriages across their services. With donation times taking just 10 minutes, this service could increase donations with little effort for donors, while also transporting blood via the railway veins of Britain.


Creative Conscience – Gold






Creative Concept