World Ocean were looking to update their branding and consolidate the Initiative and Summit into one recognisable brand mark – while standing out from their competitors.
The natural hues and gradients within the ocean brings a beautiful opportunity to use a turquoise brand palette. Starting from the vibrant turquoises at the surface, and diving deep to the richer, darker tones below. Representative of how World Ocean is surfacing the big issues, and diving deeper into the complex. While the band mark itself give World Ocean a more contemporary and sophisticated feel.