NHS Organ Donation

TO DIE FOR

PROBLEM

There is a huge shortage of Organ Donors’ and the reluctance to talk about transplants leaves families unsure of potential donors’ wishes.

SOLUTION

'To Die For' is a quirky fashion brand that aims to stir conversation as a stunt a London Fashion Week. The message behind the brand will prompt discussion around how the body can be used after death, from luxury 'leather' to saving a life, with all catwalk models being those who have been saves by receiving a donated organ.

AWARDS

Creative Conscience Award

Category
NHS Organ Donation