There is a huge shortage of Organ Donors’ and the reluctance to talk about transplants leaves families unsure of potential donors’ wishes.
'To Die For' is a quirky fashion brand that aims to stir conversation as a stunt a London Fashion Week. The message behind the brand will prompt discussion around how the body can be used after death, from luxury 'leather' to saving a life, with all catwalk models being those who have been saves by receiving a donated organ.
Creative Conscience Award
NHS Organ Donation