‘To Die For’ aims to break the stigma surrounding organ donation. The quirky fashion brand would make its stunt appearance during London Fashion Week – prompting a wider debate around how the body can be used after death. From luxury ‘leather’ handbags made from human skin, to a lung being donated to saving a life. Where, and what, are our boundaries when it comes to Organ Donation, and can this be changed by extreme possibilities. Below the shock of graphic stunt lies a deeper message, with all catwalk models being those who have been saves by receiving a donated organ.
AWARDS: Creative Conscience Bronze