Hertz

THE BRITISH COLLECTION

To support the launch of the new premium rental fleet for Hertz, I was briefed to create a campaign identity for the ‘British Collection.’ Acting as both Art Director and Designer; I created the collection logo which was made into a neon sign for the launch event, while also setting the photographic tone and directing the shoot - which uses a beautiful and premium yellow hue to compliment the Hertz brand colours.
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Hertz