The British Collection – Hertz

About This Project

To support the launch of the new premium rental fleet for Hertz, I was briefed to create a campaign identity for the ‘British Collection.’ Acting as both Art Director and Designer; I created the collections logo, which was made into a neon sign for the launch event. While also setting the photographic tone and style, including directing the shoot – which uses a beautiful and premium yellow hue to compliment the Hertz brand colours. The shoot delivered a series of premium social and digital content – as well as building the conversation online through influencer coverage.

Art Direction, Branding, Design