British Airways

Immersive Moments

PROBLEM

Blue Monday is the most depressing day of the year, so how can we stand out in the over saturated January Sale?

SOLUTION

Holiday memories go far beyond a photograph, it's the sounds and feeling of being immersed in that moment that we hold onto. Using 360 Binaural recording, we will create an ‘Immersive Moments’ experience where listeners feel transported to British Airways destinations.

We’ll place British Airways seats in busy city locations, offering the public the chance to escape reality, and become immersed within a desirable destinations, while also pushing these destinations via Spotify.

Category
British Airways