Dove

Good Enough To Critique

PROBLEM

When we look at a woman, she is more likely to be segmented by the brain, where as when we look at a man, he is more likely to be viewed as a whole. This also applies to the way women see their own bodies, with their self-esteem being impacted when they focus on finicky imperfections rather than their wholesome beauty.

SOLUTION

A series of radio adverts that highlight and play on the way we pick apart imperfections. You wouldn’t critique a perfectly delicious cake in such a finicky way, so why has it become normal to do the same with your body?

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Dove