VASELINE

PROUD TO BE SECOND BEST

PROBLEM

The Vernix that coats a newborn at birth protects, nourishes and soothes their skin better than any moisturizer you can buy off the shelf. Yet, in our germaphobic, image conscious culture, parents and midwives alike are quick to wash off this miracle cream.

SOLUTION

As one of the original skin experts who have helped protect skin for over 140 years, we position Vaseline as the nation’s ‘healthy skin ambassadors’ - a brand that would do anything to protect the body’s largest organ, even promote a moisturizer better than their own.

Category
Vaseline