Blood Class – Virgin Trains

Creative Conscience Award winning concept for increasing blood donation across the UK. Just 4% of the population are Blood Donors, claiming lack of time and convince as reasons not to donate. With an average train commute of 1-2 hours, ‘Blood Class’ utilises commuters’ travel time by placing donation carriages on long-haul Virgin Train services, while transporting blood via the veins of Britain.






Creative Concept