BEATORBIT – RELEASE YOUR FIRE
#ReleaseYourFire unites drumming and wellness, tapping into the energy and release the audience feel when playing team games with London start-up, BeatOrbit. Taking a hybrid creative approach, from creating the campaign narrative, setting the photographic tone and style and directing both the photography and video shoots – we delivered a series of engaging digital assets and influencer content.
#ReleaseYourFire even hacked Instagram Stories to bring the game directly to its followers, allowing them to play along on their phones and hit the beats. The campaign increased bookings as well as securing local coverage for the Camden drumming entertainment start-up.
